Unlike cookies, mobile browser fingerprinting SDK quietly assesses the unique configuration of every web browser that connects to a website. This collection of signals creates a visitor hash that reliably identifies users in a crowd of Internet users. This visitor hash includes attributes like screen resolution, installed plugins, operating system, in-browser time zone and granular tech specs of CPU and graphics card.

Browser fingerprinting can help your business identify and protect against fraud and bad actors. This is because it’s much harder for bad actors to spoof device or browser type. For example, if someone consistently uses a specific device to visit your site and then suddenly switches to a different one, it could signal an attempt to steal login credentials or MFA passcodes. A good device fingerprinting integration will quickly detect these changes and flag them for further scrutiny.

Mobile Browser Fingerprinting SDK: Strengthening Mobile Security Measures

Browser fingerprinting also enables websites to deliver better user experiences by collecting more data about their visitors. For instance, a company can easily discover that a large percentage of its customers are using iOS devices and then optimize their website for the most optimal UX on those devices. This kind of insight can help a company increase engagement or sales by offering a tailored experience to the right audience at exactly the right time.